1. Welcome to Urban Image Group

Urban Image Group is a Vancouver based firm specializing in the Design and Design / Build process of indoor and outdoor sign programs. Urban Image specializes in LED full color video display systems, large scale illuminated sign displays and complete interior and exterior signage programs. We will design and deliver a custom signage system that will enhance your brand, transform your premises, and target specific client groups to increase your revenue base. Whether yours is a new business or you are planning on rebranding your existing business, Urban Image has the resources and expertise to guide you through the process.

2. On Premise LED Video Displays

Similar to the way television had revolutionized advertising, outdoor LED Video Displays are changing the way small businesses promote their business. Outdoor LED Video Displays speak to your most important customers directly and accurately. And because it appears at your store front, interested audiences can instantly take you up on your offer. As the saying goes, the three most important factors in business are location, location, and location. The outdoor LED Video Display lets you take advantage of that.        Read More

Outdoor LED Video Displays are especially advantageous for businesses located in good areas because it enhances the competitive edge of the establishment. More than just reaching out to existing customers, putting up LED signs can increase your traffic count as well. This is because the number of impulse buyers you generate can be quite significant. All the factors stated above will add up to an improved bottom line and more profits for your business.

Traditional advertisement including television, radio, and print may reach a wider audience, but how many percentage of them will actually get off their couch to visit your store? Aside from this, traditional advertising tend to be very expensive and is an unpractical method for small and medium scale business owners. But outdoor LED Video Displays are right on target.

LED is increasingly becoming popular because it is a customizable and flexible advertising medium.

It is a highly targeted way to increase brand awareness to local audiences. Take note that for retail chains, mom-and-pop shops, restaurants and lounges, the majority of their customers are local residents who patronize the establishment on a regular basis. This is where the majority of the profits come from. Small businesses can maximize their potential by using outdoor LED Video Displays to inform loyal customers about any special sales, discounts, or events in the establishment.

If you have the budget, would it be a good idea to look into billboards and other forms of signage? A couple of decades ago, billboards were touted as the next big thing, and they were. But that time has now passed and outdoor LED Video Displays are taking center stage. It is highly beneficial tool because it is cost-effective and customizable. Unlike outdoor billboard signs that need to be taken out whenever a certain promotion is finished, LED displays can constantly be reprogrammed. Installation and removal costs will be eliminated.

The kind of flexibility that outdoor LED displays provide is also very environment-friendly. In an era where problems about global warming, pollution, and climate change abound, this is an important consideration. Small businesses can do their part in preserving the environment. Instead of using wasteful, static materials for billboards, they can take advantage of a more attractive and environment-friendly advertising medium. LED displays are also very energy efficient and the life expectancy of the light sources versus mediums illuminated by fluorescent or incandescent lamps is have been extended significantly, in some cases up to ten times.

It is not surprising that various local businesses are now using outdoor LED displays. The benefits they provide are unsurpassed by any other advertising medium. Its longevity, quality, and value for money make it the best choice in today’s tough economic times, when almost every business is running on a tight budget.

3. Economics of Buying a New Sign

Pictures are worth a thousand words – you know that.
The same holds true for an outdoor sign. Not only is your outdoor sign effective in bringing you additional foot traffic, it is one of the most cost-effective methods of advertising a business.
Let us take an example to illustrate how effective and inexpensive an outdoor sign can be:
Cost of outdoor sign: $25,000
Life of outdoor sign: 8 years
Floating population walking and automobiles driving past your shop: 20,000/day     Read More

Maintenance: $100/month (maximum, including electricity)

Dissecting the information above, we can figure out that the capital cost of the sign per month will be $260.40 ($25,000 divided by 96 months). Add to this the monthly maintenance cost of $100, so that makes the cost $360.40 per month.

Now look at what a measly expense of $360.40/month is actually giving you:

You are reaching 600,000 (20,000 per day) people monthly – remember this figure excludes the passengers sitting in a car. Your cost of reaching 600,000 people monthly is just a super-economical HALF-A-CENT PER PERSON ($360.40 divided by 600,000).

1. Ask yourself this question: Can you use any other media to such advantage? Can you ever imagine that you can reach 600,000 people using any other media by spending $360.40? You know the answers. The lower the cost of getting a customer, the higher will be the profit margins: This is an age-old economic adage.
2. Your outdoor sign will stay put for years, developing goodwill for your business. And you don’t have to spend a dollar more than the cost you have already incurred and budgeted!
3. For $360.40 a month, your outdoor sign will interact with passers-by, inform them that your business exists, shake hands with them and request them to come inside and have a look at your merchandise. This can result in impulsive sales.

Well, the cost–benefit ratio of an outdoor sign will always work in your favor if you plan right and take care to see that your outdoor sign is appealing, visible and strikes the right chord with the passers-by.

Of course, it goes without saying that a poorly designed outdoor sign with badly written copy on it will, in fact, put off customers. Also a great outdoor sign that is not visible will work to your disadvantage. Therefore, it makes sense to talk to a professional and seek his advice before you plan your outdoor sign.

4. Does Your Sign Really Tell The Story?

One of the most important points to consider when putting together your business strategy is to ensure that your signage tells the true story of what is taking place inside your business!

 Too often a business owner, whether it be a restaurant, retail store or other venture, will spend countless hours and dollars, making sure that every possible detail is perfect within the walls of the business enterprise. In many of these cases the signage is left out of the equation and while there is a prosperous, efficient business running inside, the signage tells another story.     Read More

In our photo gallery, are photos of two establishments, Illuminate Restorante and Drink Urban Lounge, which highlight how the exterior of your business should give passersby a strong indication of the experience that they can expect when they walk through your doors. Both of these businesses provide a high end experience, and the design and materials chosen to be used in their signage displays reflect this. The choice of materials (in these cases copper sheet was used extensively) and colors play an important role in this process.

All too often a business owner arrives through the back door early in the day and is the last one to leave through that same back door at night. Put yourself in the shoes of a potential customer and go out front and take a walk or a drive past your business and ask yourself the question; Does my sign tell the story? You might be surprised!

Questions to Ask Yourself:

• Have traffic patterns changed in front of my business since my sign was erected?
• Has my business itself changed since the sign was installed? Is my message the same as it was then?
• Has my client profile changed since the sign was installed?
• Does my sign really tell the story?