About LED Video Displays

The advent of LED Video Displays has revolutionized the on-premise outdoor advertising medium. No longer are you limited to a static display that remains the same for years and can become stagnant to passing foot and vehicular traffic.

With this creative medium though, come a number of important details that need to be thought through carefully prior to designing the correct display for your business. This is an investment in your business future that needs to be carefully thought out.

The team at Urban Image will meet with you to carefully analyze the factors that will determine which is the correct type of display for you.

A few of the conditions that we will analyze and take into consideration are;

• What is the viewing range that this display will be seen from;
• What are the traffic speeds at this point;
• What are the viewing angles of the display? Is the display viewed straight on or from an angle?
• What are the intended uses of the display? Do we need high resolution for full video or can we go to a lower resolution for basic pictures and text use?
• What communication method is best and most cost effectively used for programming the display?

All of these questions and more need to be answered accurately so that the correct display can be specified. They all ultimately have impact on the future performance and overall cost of the display.

Aside from the above questions that need answering, it can also be difficult to navigate the world of LEDs themselves. An LED is an electronic light source based on the semiconductor diode where electrons are able to recombine with holes and energy is released in the form of light. This effect is called electroluminescence and the color of the light is determined by the energy gap of the semiconductor. The LED is usually small in area (less than 1 mm²) with integrated optical components to shape its radiation pattern and to assist with reflection. The manufacturing process of these light sources is one that is widely varied and one must be careful that they are using a product that is manufactured by one of the 4 or 5 companies (out of hundreds in the industry) in the world that truly create a reliable and consistent product. The spectrum of color and light intensity can vary greatly from one lot of diodes to the next or from one manufacturer to the next. This is one component that truly represents the old adage of ‘you get what you pay for’.

An LED Video Display can be a cost effective advertising medium for your business or for a group of businesses such as a shopping centre or auto mall and most importantly it is talking to the prospects that are right outside your front door!

Please take a look at our photo gallery for examples of LED Video Displays that we have been involved with.